OpenAI’s Endgame: The Everything App

OpenAI isn’t stopping at models. It’s building the interface of the future. And that puts Sam Altman on a direct collision course with xAI, Google, and every legacy platform still playing by old rules

OpenAI reported $4.3B in revenue for the first half of 2025. That puts it on pace for a full-year figure close to $13B, according to internal projections. At the same time, the company burned $2.5B in cash and spent $6.7B on R&D during the same period. With $17.5B still in reserves, OpenAI is not profitable, but it’s operating at a scale few can match —…